Minstry for Social Development, Settling In Programme
Leighton Contractors Ltd
Waitakere City Council Parks
Auckland Regional Council Parks
Auckland Regional Transport Authority
StarJam
Case Study
Synergy with Client Produces Great Blogging
Independent property consulting firm Parallel
Directions were expanding their business when Spoke began
work alongside them.
With the aim of generating more business,
Spoke saw opportunity in the newsletter they were running
and turned it into a frequently updated, successful blog that
has since been quoted in business media.
“Sometimes people are sceptical about
social marketing initiatives,” Andrew says, “but
this has demonstrated their value for business. It’s
about taking the art of storytelling into a new medium.”
Andrew regularly updates the blog with new
entries based on Peter Scott from Parallel Directions experience
in the property market.
The blog has also been included in presentations
made by clients, which has been key in spreading word for
the business.
